Essays about: "Media Management"

Showing result 1 - 5 of 510 essays containing the words Media Management.

  1. 1. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  2. 2. Diversity, Equity, Inclusion, and Information Systems : A qualitative study on how DEI teams in Canada interact with information systems

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Ivan Quadros; [2022]
    Keywords : Diversity Equity and Inclusion; DEI; Information Systems; Workforce; Talent Management.;

    Abstract : Diversity, equity, and inclusion are concepts that have been embraced by organizations in the past years. More and more, companies understand the need to leverage diversity, equity and inclusion in their workforce, and a group of professionals have emerged to support them to achieve this goal: the DEI teams. READ MORE

  3. 3. Closer Connection for Perfection

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Robin Naderi; Nicholas Sjögren; [2022]
    Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

    Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE

  4. 4. Contagion, Contention, and Content: Political Mobilization on Telegram in the 2020 Belarusian post-Election Protests

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Vide Wassberg; [2022]
    Keywords : Telegram; Belarus; Protest; Participation; Mobilization; Connective Action; Social Sciences;

    Abstract : This study aims to scrutinize the role of the social media application Telegram as a protest mobilizing structure during the 2020 post-election uprising in Minsk, Belarus. The purpose is to strengthen the understanding on how protest mobilizations online relate to offline protest participation in authoritarian states, and how the usage of social media in social movements impact, and is influenced by, its authoritarian context. READ MORE

  5. 5. To engage or not to engage - brand co-creation with influencers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andrea Navarrete Lindez; Julia Örnhem; [2022]
    Keywords : Social media; influencer marketing; co-creation; brand management; Business and Economics;

    Abstract : .... READ MORE