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Found 3 essays matching the above criteria.

  1. 1. The micro consulting business in Sweden : A multiple-case study of content marketing methods used to attract potential customers

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Jesper Björling; Elias Lindahl; Jonathan Persson; [2022]
    Keywords : Micro consulting enterprises; Content marketing; Acquiring customers; Customer identification; MCE’s Content Marketing Model;

    Abstract : Background:  In recent years, Sweden’s micro consulting enterprise (MCE) industry has grown significantly. Even during the COVID-19 pandemic, the MCE business in Sweden continued to grow in a positive direction, while bigger consulting firms were heavily impacted, with around 48% of firms seeing negative growth. READ MORE

  3. 2. Casually Connecting with Customers : A study on how B2B microenterprises use customer data from social media in order to increase sales

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Julia Robertsson; Anne Carlsson; Sanne Pedersen; [2021]
    Keywords : social selling; relationship; trust; customer data; data collection; data utilization;

    Abstract : This study is using an inductive explorative approach to investigate how micro-enterprises within the marketing consulting industry collect and use data for the purpose of increasing sales. A micro-enterprise is considered to be a company that employs no more than 10 people and/or whose annual turnover is no more than 2 million EUR. READ MORE

  4. 3. Microfinance in Burkina Faso : An evaluation of the Credit with Education program for women

    University essay from Ekonomihögskolan, EHV

    Author : Elsa Anderman; Stina Kropp; [2006]
    Keywords : microfinance; micro credit; development; Burkina Faso; gender;

    Abstract : In this paper we are exploring the field of microfinance; financial services given to poor and low-income individuals who do not have access to formal financial markets. The purpose of our study is to investigate if the Credit with Education program provided by the microfinance institution RCPB in Burkina Faso has had an effect on the participating women concerning their empowerment, knowledge about management/micro enterprises and knowledge about child nutrition and health. READ MORE