Essays about: "Millennials."

Showing result 11 - 15 of 217 essays containing the word Millennials..

  1. 11. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Anikó Ács; Jelia Agiden; [2023]
    Keywords : Third-party Cookies; Consumer Perspective; User Intention; Perception;

    Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE

  3. 12. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Anton Madsen; Sara Mbuyi Tshibangu; [2023]
    Keywords : Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

    Abstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE

  4. 13. Beyond Breaking News : Designing Mobile-News Experience for Gen Z and Millennials

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Navya Sanjna Joshi; [2023]
    Keywords : News Engagement; User Experience Design; Digital Behaviours; Nyhetsengagemang; Design av användarupplevelser; Digitala beteenden;

    Abstract : In an era dominated by digital media, this research investigates the shifting landscape of news consumption among Gen Z, the first "digital natives," and Millennials, often referred to as "digital immigrants." The study explored their unique relationships with the digital world and their distinct motivations for engaging with news, focusing on mobile platforms. READ MORE

  5. 14. What are Turnover decision making factors? - A comparative study between Generation Y and Generation X in Sweden on how different factors weigh in the decision to stay or resign from a workplace.

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Ida Karolina Mårtensson; Daria Zemliak; [2023]
    Keywords : Generation X; Generation Y; millennials; generationsomsättning; arbetsplats; generational turnover; workplace.; Social Sciences;

    Abstract : Denna studie genomfördes i Sverige med syftet att erbjuda ett nytt perspektiv på ämnet turnover och hur olika faktorer påverkar beslutet att säga upp sig från jobbet eller stanna kvar. Med detta syfte undersökte studien de sex faktorerna lön och förmåner, miljö, karriärmöjligheter, kollegiala aspekter, meningsfullhet och balans mellan arbete och privatliv, som har ansetts vara några av de mest inflytelserika när man fattade det beslutet att lämna eller stanna kvar på en arbetsplats. READ MORE

  6. 15. One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Haotian Zhang; Hongning Wang; [2023]
    Keywords : Super apps; Klarna; consumer behaviours; touchpoints; consumer journey; Business and Economics;

    Abstract : This research investigates consumer behaviours within the context of Super Applications (Super Apps) usage, specifically examining Millennials and Generation Z in Sweden utilising the super app, Klarna. Utilising Digital Practice Tracking (DPT) methodology, coupled with observational techniques and post-phenomenological interviews, this research began by identifying patterns in consumer behaviour during super apps usage. READ MORE