Essays about: "Min Yan"

Found 1 essay containing the words Min Yan.

  1. 1. Consumer behavior in coffee drinking : Comparison between Chinese and Swedish university students

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Min Yan; Qiuyun Li; [2016]
    Keywords : Consumer behavior; coffee drinking; consumption characteristic; purchase process;

    Abstract : The aim of this study is to analyze factors that affecting consumers to drink coffee, based on two case studies in University of Gävle in Sweden and Zhuhai College of Jilin University in China.The study was conducted with mixed research methods. READ MORE