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Found 2 essays matching the above criteria.

1. 1. AI and cloud computing are changing the way international companies operate - or do they, quite yet? A single case study on how digital tools within a digital company’s value chain has affected its internationalization process

   University essay from Göteborgs universitet/Graduate School

   Author : Kajsa Pålsson; Miriel Sissonen; [2023-07-19]
   Keywords : digitalization; artificial intelligence; cloud computing; digital value chain; internationalization; ICT industry;

   Abstract : Artificial Intelligence and cloud computing services are increasing in popularity among international companies within the ICT industry. Research shows that in order to maintain competitive advantages, companies need to keep up with technological development and implement digital tools in their value chains. READ MORE

3. 2. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Andrea Poth; Miriel Sissonen; [2021-11-01]
   Keywords : sustainable marketing; international marketing; international business; international sustainable marketing strategy; apparel industry;

   Abstract : The growing awareness from both consumers and companies of unsustainable operations in many industries has led marketers to incorporate sustainability into their marketing practices. Unsustainable operations can especially be seen in the apparel industry, which is ranked as the second most unsustainable industry in the world. READ MORE