Essays about: "Mohammad Kheder"

Found 1 essay containing the words Mohammad Kheder.

  1. 1. Celebrity Endorsement - Consumers’ willingness to pay for celebrity endorsed products

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Mohammad Kheder; [2018]
    Keywords : ;

    Abstract : Celebrity endorsement has become a widely studied and applied concept by the marketers and managers in modern business organizations. With the progressive marketing and business methods, new promotional tools have also been introduced to provide a competitive edge to the organizations. This paper deals with the research question i.e. READ MORE