Essays about: "international marketing promotion strategies"

Showing result 1 - 5 of 15 essays containing the words international marketing promotion strategies.

1. 1. The authenticity of Swedish Craft Gin : A multimodal analysis of marketing of Swedish Craft Gin for international audiences

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Anton Freij; [2022]
   Keywords : Swedish Craft Gin · Culture · MCDA · Multimodality · Authenticity ·Locality;

   Abstract : This thesis aims to investigate how Swedish Companies can appropriate products that have strong cultural connections towards other nations or cultures and reintroduce them onto an international market in an authentic way, with emphasis on their Swedish locality. To do this, the study used the booming market of Swedish Craft Gin Distilleries. READ MORE

3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

4. 3. Implementation of Marketing Strategies Practiced by Western and Eastern European Fashion Brands : H&M and Reserved Case

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sonia Zawadzka; [2015]
   Keywords : fashion marketing; marketing strategies; high street fashion brands; H M; Reserved; fashion management;

   Abstract : Purpose: The purpose of this thesis is to examine diverse marketing strategies used by Western and Eastern European originated fashion brands based on H&M and Reserved cases as well as which of them are the most appealing to Polish students. Additional aspect of the diploma is to research if there are some evident differences or similarities in implementing these tactics. READ MORE

5. 4. Surrogate boycotts : and the effects on companies and marketing

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Fredrik Berg; Rawa Alhaider; [2011]
   Keywords : International marketing; surrogate boycott; country-of-origin; crisis management; fast moving consumer products;

   Abstract : The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their marketing strategies to reduce the effects of a surrogate boycotts. We have used a qualitative approach in this thesis, with multiple cases studies as a method. READ MORE

6. 5. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

   University essay from Institutionen för teknik och samhälle

   Author : Md. Kamrul Hasan; Rabia Khan; [2011]
   Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

   Abstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE