Essays about: "International strategic marketing"
Showing result 1 - 5 of 52 essays containing the words International strategic marketing.
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1. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.
University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE
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2. Cultural awareness for competitiveness in the global market IKEA’s Japan adventures as case study
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : In internationalisation, entering new markets is a challenging and risky process. There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE
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3. Examining the effectiveness of various leadership styles in Indian companies during the Covid-19 pandemic
University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)Abstract : The purpose of this study is to find out which leadership styles are effective during the COVID-19 pandemic in India. In this study, the term “effective leadership styles” is used for defining the efficiency level of a leadership style in COVID-19 pandemic. READ MORE
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4. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE
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5. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE