Essays about: "Museum Marketing"

Showing result 1 - 5 of 8 essays containing the words Museum Marketing.

  1. 1. Unleashing the Potential: Investigating the Effects of an Extended Museum Visit Concept on Visitor Experience and Behavior : A Case Study on Using AR Technology to Extend the Museum Visit

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Agnes Shutrick; [2023]
    Keywords : Museum experience; Experience Economy; Extended Museum Visit; Augmented Reality; Experimental Marketing; Museiupplevelse; Upplevelseekonomi; Det Förlängda Museibesöket; Förstärkt Verklighet; Experimentell Marknadsföring;

    Abstract : Museums contribute to the cultural landscape of a country. To attract visitors, museums should embrace new technology and constantly expand their offerings. READ MORE

  3. 2. Consumers rituals inside shopping malls : A qualitative study on consumers shopping rituals inside Swedish shopping malls

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Pierre Alefjord; Antonio Tortorici; [2020]
    Keywords : Rituals; Consumer rituals; Shopping center; Malls; Experiential marketing; Value creation; Customer experience;

    Abstract : Beyond simple shopping needs, nowadays consumers are continuously looking for the consumption of new experiences. This contemporary consumer request also unveils inside shopping centers, which as scholars recognize, are shifting functionality towards becoming centers for customer engagement. READ MORE

  4. 3. Museums’ Responses to Tourism Sessonality : A Case Study in Umeå, Sweden

    University essay from Umeå universitet/Institutionen för geografi

    Author : Sihan Wang; [2019]
    Keywords : tourism seasonality; museum; institutional analysis;

    Abstract : In the tourism literature, seasonality issues are widely existing in almost every destination and well documented particularly in some case located where it is peripheral, and cold-weather. Hotels and entrepreneurs attracted most attention due to the negative effects of seasonality on their business. READ MORE

  5. 4. Museums on Instagram - Engagement with audiences on social media

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Maria Algers; [2018]
    Keywords : Social media; Museum communication; Democratic engagement;

    Abstract : This thesis will explore the engagement modes of museums on Instagram by looking at the content of 1230 posts published by forty museums in Sweden and New Zealand over a three month time period. The analysis will focus specifically on the museums intention behind each post, with the use of an analytical grid developed by Lotina and Lepik. READ MORE

  6. 5. Embracing Twitter : Marketing the Public Library on Social Media

    University essay from Institutionen för ABM

    Author : Gözde Düzer; [2013]
    Keywords : Marketing; Social media; Library; Library users; Marknadsföring; Sociala medier; Bibliotek; Biblioteksanvändare;

    Abstract : The aim of this master's thesis is to study public libraries' marketing on the social media site Twitter. To achieve this goal, the Twitter accounts of four Swedish public libraries were studied for several months. The four libraries that were studied consist of Stockholm library, Lidingö library, Malmö library, and Gothenburg library. READ MORE