Essays about: "Music Consumption"

Showing result 1 - 5 of 61 essays containing the words Music Consumption.

1. 1. Full Disclosure: Demystifying craftwork and (re-)enchanting craft consumption

   University essay from Göteborgs universitet/Graduate School

   Author : Brett Smith; [2023-07-03]
   Keywords : Demystification; Enchantment; Craftwork; Transparency; Music Production; Live Streaming;

   Abstract : This paper elucidates the relationship between demystification and enchantment in craftwork. Compared to mystification, demystification has received little attention in marketing research to understand how brands can foster transparency in a way that captivates and enchants consumers. READ MORE

3. 2. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Filippa Möller; Linnéa Wrobel; [2023]
   Keywords : Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. READ MORE

4. 3. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

5. 4. MISK-Moves

   University essay from Lunds universitet/Certec - Rehabiliteringsteknik och Design

   Author : Bo Elovson Grey; [2023]
   Keywords : MISK; machine learning; ResNet-18; NVIDIA Jetson Nano; system-on-module; Certec; Furuboda KompetensCenter; Eldorado resurcenter; pose estimation; object detection; object tracking; Raspberry Pi V2 camera; Max 8; Technology and Engineering;

   Abstract : Move-to-play is a musical instrument for persons with both cognitive and physical impairments, who would have trouble playing traditional instruments. Everyone, no matter their abilities, are given the chance to play and control music by moving their own body. READ MORE

6. 5. The TikTok effect: How TikTok is shaping the way we consume music

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Greta Ranff; Loui Degener; [2023]
   Keywords : consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Abstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE