Essays about: "Najell"

Found 2 essays containing the word Najell.

  1. 1. Re-design of a Baby Carrier for Intuitive and Ergonomic Use

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Michelle Chin; Marija Curic; [2019]
    Keywords : Najell; SleepCarrier; baby nest; harness; concept development; ergonomics; baby carrier; front carrying; Technology and Engineering;

    Abstract : This master thesis was performed in collaboration with Najell AB with the purpose to improve their product, the SleepCarrier. The SleepCarrier can be used as a baby nest, a play mat and a soft carry cot. With the additional harness, the product can also be used as a baby carrier. READ MORE

  3. 2. The Challenges in Entrepreneurial Brand Building

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Daniel Mason; Parjanya Holtz; [2017]
    Keywords : ​entrepreneurial marketing; brand identity; brand image; branding; startups; Business and Economics;

    Abstract : Extant research within the entrepreneurial marketing field has typically focused on the migration away from traditional marketing concepts while mostly ignoring the inclusion of branding as a fundamental principle of marketing. This paper is specifically interested in the often overlooked element of a young firm’s ability (or lack thereof) to control its brand and brand identity as perceived by its brand interest group (Mühlbacher & Hemetsberger, 2008). READ MORE