Essays about: "Nikolaus Martin Niehoff"
Found 1 essay containing the words Nikolaus Martin Niehoff.
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1. The Big Pharma & The Elephant Man : A Qualitative study on the TeGenero Crisis Communication
University essay from Uppsala universitet/Medier och kommunikationAbstract : The pharmaceutical industry is prone to crises, yet the communication strategy of these saidcrises has not been sufficiently explored. The perception of pharmaceutical crises is stronglydependent on how the cases are portrayed both by the pharmaceutical companies and the medicaljournals. READ MORE
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