Essays about: "Online buying behaviors"

Showing result 1 - 5 of 10 essays containing the words Online buying behaviors.

  1. 1. Consumer multichannel buying behavior under the pandemic

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jingming Zhang; Xinyu He; [2023]
    Keywords : Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

    Abstract : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. READ MORE

  3. 2. Unpacking Fast Fashion E-tail Returns : A Qualitative study of Environmental Awareness in Return Behaviors of Fast Fashion E-tail

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Veronica Nässlander; Lisa Björkegren; [2023]
    Keywords : Fast Fashion; E-tail; Return Behavior; Consumption; Environmental Awareness; Sustainability; Sustainable Attitudes.;

    Abstract : Online consumption and e-tail have clearly increased in recent years, largely sinceaccessibility is an advantage that consumers notice as beneficial. The availability of e-tail has also received clear environmental disadvantages, as returns are an inevitable part of online orders. READ MORE

  4. 3. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Aiman Khan; Abang Vilary Mbanyi; [2022]
    Keywords : BNPL; Millennials; Fashion; Overconsumption; Sustainability; online shopping;

    Abstract : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. READ MORE

  5. 4. The impact of the Covid-19 pandemic on consumer buying behavior towards online shopping in Sweden

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Payam Assadi Moghaddam; Tobias Fedak; [2022]
    Keywords : Online Purchasing; Consumer Behavior; Coronavirus; Covid-19 Pandemic; Sweden Online Shopping; Sweden Covid-19; Online Shopping; TPB model;

    Abstract : Background The covid-19 pandemic has been an inescapable tragedy that affects all countries and their economic systems. Due to Covid-19, e-commerce has risen and people more and more purchase goods online. READ MORE

  6. 5. Impact of Social media on buying behavior of consumers in Digital Bangladesh : A qualitative study on online purchase intentions in Bangladesh context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sadia Sharmin Prome; [2021]
    Keywords : Social Media; Consumers; Buying Behavior; Digital Bangladesh; Online shopping; Bangladesh; WOM.;

    Abstract : Introduction: In today's business environment in Bangladesh, social media has become an integral component of the marketing process. Social networking services are increasingly being used in various businesses throughout the world. READ MORE