Essays about: "Consumer purchasing behavior"

Showing result 1 - 5 of 168 essays containing the words Consumer purchasing behavior.

  1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
    Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

    Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

  3. 2. Waste or Want: Does processing have an effect on the desirability of upcycled food products? : a Swedish consumer acceptance study

    University essay from SLU/Department of Molecular Sciences

    Author : Joséphine Lefrancq Fröjd; [2024]
    Keywords : Upcycled foods; food processing; consumer acceptance; contingent valuation method; consumer behavior;

    Abstract : Food waste presents a significant obstacle to the food system’s transition to sustainability. With an ability to mitigate industrial food waste and its effects, the concept of upcycled food aims to safely adapt elements from the waste streams for human consumption by transforming them into ingredients to be used in novel ‘upcycled’ food products. READ MORE

  4. 3. Consumer purchasing behavior during the economic uncertainty of 2020-2023: : A study on the drivers influencing Swedish grocery shopping behavior

    University essay from Jönköping University

    Author : Johan Engstrand; Emmy Koste; William Berenfors; [2023]
    Keywords : ;

    Abstract : .... READ MORE

  5. 4. Consumer multichannel buying behavior under the pandemic

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jingming Zhang; Xinyu He; [2023]
    Keywords : Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

    Abstract : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. READ MORE

  6. 5. Exploring the Factors Driving Household Food Waste

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Khawari Vincent; Nashat Fadi; [2023]
    Keywords : Household food waste; prevention; awareness; consumer behavior;

    Abstract : Food waste is a global concern with significant environmental, economic, and social implications. Despite efforts to address the issue, household-level food waste remains substantial, contributing to food insecurity and environmental degradation. READ MORE