Essays about: "Online-Forums"

Showing result 16 - 20 of 28 essays containing the word Online-Forums.

1. 16. Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Christoffer Birgestam; Jakob Koel; Camilla Öman; [2019]
   Keywords : Emotional Appeals; Purchase Intention; Anger; Disgust; Surprise; Sadness; Happiness; Fear; Basic Emotions; Message Strategy; Advertising Appeals; Marketing Strategy; Advertising Strategy.;

   Abstract : Background: The fundamental aim of utilizing a message strategy is to develop advertising content that captures consumer attention and thereby generates favourable consumer behaviour. Two common approaches in advertising are (i) emotional appeals and (ii) rational appeals. READ MORE

3. 17. Local food markets : consumer perspectives and values

   University essay from SLU/Dept. of Forest Economics

   Author : Heléna Lindström; [2019]
   Keywords : decision-making; direct markets; local foods; service-dominant logic; values;

   Abstract : There has been an increased interest for local food in Sweden, which has led to governmental plans to support and increase the Swedish local and small-scale production. Few studies have however been made to understand the motivations of the consumers who buy local food and what they perceive as being valued with these products and services in Sweden. READ MORE

4. 18. SUPPORT, CONNECT, AND ORGANIZE. Exploring moderator roles in citizen science discussion forums.

   University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

   Author : Frauke Rohden; [2018-07-04]
   Keywords : moderator roles; online forums; citizen science; virtual organizations;

   Abstract : The purpose of this study is to explore how moderators act in the online discussion forums of two big citizen science projects, Galaxy Zoo and Foldit, and to find out which roles and influences moderators might have in these projects.... READ MORE

5. 19. Is gay advertising out of the closet? A look into how explicit and implicit marketing is perceived by consumers.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Kevin Owusu; Terry Mathenge; [2017]
   Keywords : gay; LGBT; lesbian; -marketing; explicit; implicit; content analysis; netnography; Business and Economics;

   Abstract : Research Purpose: This study aims to provide insight into the consumer perceptions of explicit marketing towards LGBT consumers. Furthermore, it examines the current status of implicit gay marketing Methodology: Triangulation was adopted combining both content analysis and netnography to qualitatively analyse consumer perceptions from three different perspectives. READ MORE

6. 20. Seeing Segregation Happen : The Assembling of Normative Space and Attribution of Normative-Spatial-Identities

   University essay from Uppsala universitet/Sociologiska institutionen

   Author : Emilie Rosman; [2017]
   Keywords : Segregation; Ethnomethodology; Conversation Analysis; Discursive Psychology; Membership Categorization Analysis; Online-Forums; Spatial categories; Spatial Identities; Normative-Spatial-Identities;

   Abstract : In view of the augmenting spatial, socio-economic and ethnic segregation in Sweden over the last 30 years, the purpose of this study is to examine, illustrate and enhance the understanding of mundane segregation processes by studying how social actors collaboratively interact in Swedish online forums regarding in which areas it is “good” or “bad” to live in. The theoretical and methodological framework used to guide the collection, coding and analysis of empirical data is based on ethnomethodology and its applied methods conversation analysis, discursive psychology and membership categorization analysis. READ MORE