Essays about: "Oskar Källström"

Found 1 essay containing the words Oskar Källström.

  1. 1. "Wanna browse for some Black Friday deals?" : An exploratory research uncovering meanings of Utilitarian and Hedonic motivation of Swedish consumers towards online shopping on consumption events with Black Friday Weekend as empirical example.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : David Kanter; Oskar Källström; [2019]
    Keywords : Consumption events; Black Friday; Online shopping; E-commerce; Motivation theory; Utilitarian motivation; Hedonic motivation.;

    Abstract : Background: Most current research on consumption events like Black Friday has been done in an US context. Black Friday do not have any cultural heritage or any other social connection to Sweden, however, it is already considered as the second most significant sales opportunity annually in the country. READ MORE