Essays about: "Pauline Bernadette Brussat"

Found 1 essay containing the words Pauline Bernadette Brussat.

  1. 1. The Bouquet of Wine Consumption Drivers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE