Essays about: "Swedish wine market"

Showing result 1 - 5 of 18 essays containing the words Swedish wine market.

  1. 1. The Bouquet of Wine Consumption Drivers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

  3. 2. The digital market for private importation of wine - The borderline between retail sales and private importation

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Kristin Einarsson; [2021]
    Keywords : The four freedoms Monopoly Private importation of wine The EU internal market Systembolaget Digital market; Law and Political Science;

    Abstract : This thesis aims to analyse the borderline between private importation and retail sales of alcohol on the EU internal market. This thesis shows that according to the case-law of the Court of Justice of the European Union, the definition of private import is a complex assessment that depends on several factors. READ MORE

  4. 3. Does supplying organic wines enhance a firm's brand image? An empirical approach on the Swedish red wine market

    University essay from Göteborgs universitet/Graduate School

    Author : Wan Chi Lai; [2018-07-06]
    Keywords : Brand image; organic counterpart; binary comparisons;

    Abstract : In an era of growing popularity of organic products, the term Organic remains a resonant symbol of quality in Sweden. It conveys a certain image of the brand, which is vital for a firm to build a successful brand image to attract and maintain customer loyalty. READ MORE

  5. 4. What is the price of quality? : Investigating the effect of increased wine quality on the price of a wine and how it may differ between a monopolised and a non-monopolised alcohol market.

    University essay from Uppsala universitet/Nationalekonomiska institutionen

    Author : Jakob Nyblom; [2018]
    Keywords : Wine; quality; price; monopoly; Systembolaget;

    Abstract : The purpose of this paper is to investigate the effect of an increased wine quality on the price of a wine and how this may differ between a country with a monopolized alcohol market and one that has not. The main reason for this comparison is to analyse whether the politics of the Swedish alcohol monopoly have succeeded in premiering quality over quantity drinking and if that has created possibilities for arbitrage trading of wine. READ MORE

  6. 5. Wine and dine, or a fine? : A multiple case study on how Swedish companies build and manage B2B guanxi in China

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Beatrice Poljakovic; Malin Pripp; [2017]
    Keywords : Guanxi; business-to-business guanxi; building stages; management strategies; risks and benefits; China; Swedish companies;

    Abstract : Since Sweden’s home market is relatively small, companies are forced to engage in international business. Researchers have stressed that companies with a small home market should find new markets to gain benefits which companies with large home markets possess. READ MORE