Essays about: "Perceived customer value"

Showing result 11 - 15 of 214 essays containing the words Perceived customer value.

1. 11. Brand equity in the Twitch streamers market : A quantitative study of David Aaker’s brand equity model.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Andreea Anchidin; Sofia Bigert; [2023]
   Keywords : Brand Equity; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality Streamers; Influencers;

   Abstract : Purpose: This research aims to test the application of a customer-based brand equity model, based on Aaker´s well-known conceptual framework of brand equity in the context of streamers.  Design/Methodology- This research has used multiple linear regression to test the relationship between brand equity and brand loyalty, brand awareness, brand associations as well as perceived quality. READ MORE

3. 12. Delivering the undefined: The value potential of digital twins : A qualitative study on digital twins in the Swedish AEC/FM industry

   University essay from KTH/Ledning och organisering i byggande och förvaltning

   Author : Marcus Lövgren Moazzami; Marina Brandt; [2023]
   Keywords : Digital twin; Value Co-creation; Service Dominant logic; BIM; Digital platform; Digitalisation; Digital tvilling; samskapande av värde; Service Dominant logic; BIM; Digital plattform; Digitalisering;

   Abstract : The megatrend of digitalisation is transforming society, individuals, companies, and industries through the widespread adoption of new digital technologies. Among the emerging technologies, digital twin technology is regarded as a key enabler of digital transformation in the Architecture, Engineering, Construction, and Facility Management (AEC/FM) industry, where the transition from BIM to digital twins is primarily driven by the emergence of big data. READ MORE

4. 13. Loyalty Program Termination Recovery - A quantitative study on the efficacy of compensation and explanation recovery efforts in mitigating negative reactions following a loyalty program termination

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Marcus Hagström; Karl Granbom; [2023]
   Keywords : Loyalty program termination; Service failure; Recovery efforts; Compensation; Explanation;

   Abstract : Loyalty program (LP) practitioners increasingly face the necessity to terminate their LP considering the disadvantages to LP management, the fact that LPs continually fail to be of value to many members and the growing shift towards subscription-based loyalty models. Aware that terminations lead to negative customer reactions, managers will inevitably wonder how to mitigate such reactions so as to retain customers and diminish negative backlash. READ MORE

5. 14. Effects on Software Quality and Collaboration with Behavior-Driven Development

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Author : Per Eriksson; [2023]
   Keywords : behavior-driven development; automated acceptance testing; requirements engineering;

   Abstract : The field of software engineering consists of complex processes to deliver valuableand useful software to end users. Requirements discovery and software testing hasevolved significantly over the last decades with an increased focus on agility anddelivering customer value. READ MORE

6. 15. Maximizing value capture from AI digital solutions : A case study of a startup in the wind energy industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Anton Hurmavaara; Petter Axelsson; [2023]
   Keywords : Value capture; Relational value capture; Economical value capture; Digital business models; Digital revenue models; start-up; AI;

   Abstract : Purpose  The purpose of this study is to extend current literature on the concept of value capture for AI start-ups, focusing on the challenges they face and how to maximize value capture. By investigating relational and economical value capture dimensions, this study aims to identify opportunities for start-ups to extract value from their AI digital solutions. READ MORE