Essays about: "Personal Relevance"

Showing result 1 - 5 of 95 essays containing the words Personal Relevance.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Muthuporuthotage Salini Rasadi Perera; [2024]
    Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

  2. 2. Your bedroom as a front stage, an explorative interview study on youth's self-presentation on TikTok in Sweden

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Joakim Wirén; Leo Korpi; [2023]
    Keywords : TikTok; social network sites; self-presentation; youth; networked self; imitation publics;

    Abstract : Social Network Sites (SNSs) have emerged as a new way of socializing in the internet age with TikTok being the latest platform to emerge as a worldwide phenomenon, particularly popular amongst the youth. However, there is a knowledge gap about how youth in Sweden’s self-presentation is shaped by the design of TikTok. READ MORE

  3. 3. Understanding User Behaviour in a Circular Transport System : From personal choices to societal patterns

    University essay from Stockholms universitet/Stockholm Resilience Centre

    Author : Luja von Köckritz; [2023]
    Keywords : circular economy; agent-based modelling; user behaviour; behavioural decision-making; affordance theory;

    Abstract : The Circular Economy is a growing research field and policy agenda. Yet, integrating the social dimensions of sustainability into the Circular Economy remains a challenge. The significance of reactions to an implemented Circular Economy is poorly understood. READ MORE

  4. 4. Sharing Economy Accommodation Platforms and their Perceived Effects : A Case Study on Stakeholders in Italian Rural Tourism

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Francesca Papais; [2023]
    Keywords : sharing economy; Airbnb; rural areas; rural tourism; accommodation; perceived effects; stakeholders; Social Exchange Theory; SET; community;

    Abstract : Sharing economy accommodation platforms, particularly Airbnb, influence tourism, generating copious socioeconomic effects in cities, regions and greater areas. However, the impact of this phenomenon remains understudied in rural areas. This study aims to examine the perceived effects of Airbnb in a rural context. READ MORE

  5. 5. Incorporating Sustainability into Organizational Culture: An Exploration of Challenges and Solutions in the Swedish Banking Sector

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anila Birinxhiku; Melina Hägerö; [2023]
    Keywords : Sustainability; Organizational culture; Change management; Challenges; Solutions; Swedish banking sector; Social Sciences; Business and Economics;

    Abstract : Sustainability has emerged as a critical aspect of business operations globally, encompassing environmental impact, social responsibility, and governance factors. With its ability to allocate financial resources, the banking sector plays a unique role in achieving global sustainability goals. READ MORE