Essays about: "Premium brands"

Showing result 21 - 25 of 37 essays containing the words Premium brands.

  1. 21. Learning to target advertisements at Spotify

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Matteo Poletti; [2015]
    Keywords : targeting advertisement machine learning;

    Abstract : The goal of this thesis work is to develop a methodology to optimize advertisement targeting inside the Spotify platform. By understanding the relevance of advertisements to users, the advertisement efficacy can be improved leading to an overall reduced advertisement load, to a better user experience, and to an increased advertisement revenue. READ MORE

  3. 22. The use of country of origin information in marketing communications strategies used by South African wine exporting companies in foreign markets

    University essay from SLU/Dept. of Economics

    Author : André Nkili Fouda; [2015]
    Keywords : communications strategies; promotion; country of origin; South African wine;

    Abstract : The aim of this study was to identify, describe and analyze the marketing communications strategies used by South African wineries to highlight the country of origin information of products exported into foreign markets. Four South African wine exporting companies participated in this study by providing information through email and telephone interviews. READ MORE

  4. 23. Pricing methods and strategies in the cruise line industry : A case study on Carnival Corporation's premium and luxury brands

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ruby Bengtsson; [2014]
    Keywords : ;

    Abstract : This research paper investigates the factors affecting pricing strategies and models within the cruise line industry. The kind of pricing models that can contribute to the development of pricing strategies and processes within the industry is also being investigated. READ MORE

  5. 24. To Be or Not to Be - Creative: A Study on the Contextual Conditions that Render Advertising Creativity Effective

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Nikolaos Bitsakakis; Olaf de Wit; [2013]
    Keywords : advertising creativity; brand attitude; ad attitude; brand purchase intention; brand position;

    Abstract : This research has identified that in the contemporary hyper-competitive business environment, advertising creativity has been recognised as a way to break through the clutter. Although much is known about advertising creativity and its effects, research has uncovered little about the difference in these effects under certain boundary conditions. READ MORE

  6. 25. Product Comparison Agents, Consumer Behavior and Retailer Strategy

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Fredrik Kihlberg; [2012]
    Keywords : Product Comparison Agents; Search Cost; Differentation; Price Premiums; Retailer Strategy;

    Abstract : Product Comparison Agents (PCAs) are search engines that retrieve, aggregate and process product and price information from different retailers' websites and present it in an appropriate format to facilitate consumer decision making. The purpose of this thesis is to discuss how PCAs are influencing consumer decision making, and how retailers can respond in order to stay profitable and avoid price pressure. READ MORE