Essays about: "Purchase Decision of Software"

Showing result 1 - 5 of 13 essays containing the words Purchase Decision of Software.

1. 1. DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for Success

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Jorge Vicente Nieto; Donja Hoorn; [2023]
   Keywords : Usability; multiple-case study; usability framework; website usability; second-hand apparel market; purchase intention; usability constructs;

   Abstract : The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. READ MORE

3. 2. Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Bingxin Li; Zikang Chen; [2023]
   Keywords : Keywords: Beauty industry; China; Male market; Eco-friendly products; Green beauty products; Usage barrier; Value barrier; Risk barrier; Traditional barrier; Image barrier; Ethical concerns; Purchase intention; Innovation resistance theory; Business and Economics;

   Abstract : Thesis purpose: The purpose of this research is to investigate the barriers to purchasing green beauty products in the Chinese male beauty market, and analyze how ethical concerns moderate the influence of these barriers on purchase intention. Methodology: This study utilized a cross-sectional research design and a quantitative methodology to investigate the association between barriers and Chinese males' purchase intention of eco-friendly beauty products. READ MORE

4. 3. How Does  Social Media Marketing Impact the Consumer Decision-marketing in Nigeria.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Chinonso David Ozioma; [2023]
   Keywords : ;

   Abstract : This study investigated the effect of social media marketing on consumer patronage decision making with specific focus on small businesses in Port Harcourt, Rivers State Nigeria. To achieve this, three specific objectives were created, such as to ascertain the effect of social media marketing on consumer patronage intention, examine the effect of social media marketing on consumer patronage and determine the effect of social media marketing on repeat purchase. READ MORE

5. 4. A Framework for Defining, Measuring, and Predicting Service Procurement Savings

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Oliver Berggren; Zina Matti; [2021]
   Keywords : Procurement; Service Procurement; Management Accounting; Savings; Cost; Regression; Machine Learning; Gradient Boosting;

   Abstract : Recent technical advances have paved the way for transformations such as Industry 4.0, Supply Chain 4.0, and new ways for organizations to utilize services to meet the needs of people. READ MORE

6. 5. The Development of a Purchasing Cost Model Facilitating Decision-making at Tetra Pak Packaging Solutions

   University essay from Lunds universitet/Teknisk logistik

   Author : Oscar Magnuson; Alexander Bäckström; [2015]
   Keywords : Purchasing cost model; Cost management; Purchasing sophistication; Supplier management; Supplier selection; Sourcing decision-making; Landed cost; TCO; Cost-engineering; Technology and Engineering;

   Abstract : A purchasing cost model is a tool used to facilitate decision-making for selection, evaluation and development of suppliers. The model consists of a set of cost components, which at the bottom line constitute a total cost for a certain purchase. READ MORE