Essays about: "Keywords: Beauty industry"

Found 5 essays containing the words Keywords: Beauty industry.

1. 1. Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Bingxin Li; Zikang Chen; [2023]
   Keywords : Keywords: Beauty industry; China; Male market; Eco-friendly products; Green beauty products; Usage barrier; Value barrier; Risk barrier; Traditional barrier; Image barrier; Ethical concerns; Purchase intention; Innovation resistance theory; Business and Economics;

   Abstract : Thesis purpose: The purpose of this research is to investigate the barriers to purchasing green beauty products in the Chinese male beauty market, and analyze how ethical concerns moderate the influence of these barriers on purchase intention. Methodology: This study utilized a cross-sectional research design and a quantitative methodology to investigate the association between barriers and Chinese males' purchase intention of eco-friendly beauty products. READ MORE

3. 2. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

   University essay from Umeå universitet/Företagsekonomi

   Author : Ariane Menache; Valentin Bailleux; [2021]
   Keywords : ;

   Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

4. 3. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
   Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

   Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE

5. 4. Approaching the green market : Swedish natural and organic cosmetic industry analysis.

   University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

   Author : SOFYA OZHOGINA; RIIKKA PELLONPÄÄ; JEKATERINA ZOTOVA; [2013]
   Keywords : Keywords: Industry analysis; industry attractiveness; Keywords: Industry analysis; industry attractiveness; Porter’s five forces; natural and organic cosmetics; Porter’s five forces; natural and organic cosmetics;

   Abstract : The research in natural & organic cosmetics field is particularly scant, and especially in Sweden, no research has been done on the industry of natural & organic cosmetics. In consideration of the global eco-trend and also in order to overcome this research gap, this current thesis is focused on studying Swedish natural & organic cosmetics industry, which nowadays appears to be competitive and challenging as never before. READ MORE

6. 5. How to create value through strategic product sample promotions : A L'Oréal case study

   University essay from Företagsekonomiska institutionen

   Author : Maria Jedenmark; Mikaela Eckerbom; [2012]
   Keywords : Keywords:! Marketing promotion tools; Product sample promotions; Swedish beauty industry; Value creation; Targeted product samples;

   Abstract : The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. READ MORE