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Showing result 1 - 5 of 21 essays matching the above criteria.

  1. 1. "I am the opposite of progress” – A discussion about Bauman’s Liquid Modernity through the lens of Yellowstone

    University essay from Göteborgs universitet / Institutionen för sociologi och arbetsvetenskap

    Author : Marianne Gabrielsson; [2023-07-06]
    Keywords : conservatism; liquid modernity; Bauman; Yellowstone; sociology through literature;

    Abstract : Purpose: The purpose is to problematize how to use conservatism as counterforce to Liquid Modernity by answering two research questions. - What critique against liquid modernity can be identified in Yellowstone? - How does Yellowstone articulate conservatism as counterforce against monetary interests and profit. READ MORE

  3. 2. Preventing a "derailment" of strategy: A single-case study on how green early-stage companies can drive a proactive sustainability strategy using MCS

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Michaela Jungner; Johan Kajerdt; [2023]
    Keywords : MCS; proactive sustainability strategy; intrinsic motivation; formal controls; informal controls;

    Abstract : This paper aims to fulfill two interrelated purposes by investigating (i) how green early-stage companies can use MCS to maintain a proactive sustainability strategy in a high-growth setting, and (ii) how green early-stage companies can design MCS to maintain employees' intrinsic motivation for sustainability. By applying the theoretical lens of the Object of Control framework and intrinsic motivation, the single-case study explores how sustainability-related MCS is employed to drive sustainability strategy and how controls can be designed to maintain employees' intrinsic motivation for sustainability. READ MORE

  4. 3. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  5. 4. Struggle for Survival : A Case Study of the Reindeer Industry in Sweden

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Jury Flickenschild; Carlotta Schäfer; Matilda Östlund; [2023]
    Keywords : Reindeer Herding; Sami; Challenges; Indigenous Business; Industry Survival;

    Abstract : Background: Within capitalistic economies the notion persists that only the most efficient and profit-maximizing companies and industries, that withstand the market mechanisms, should sustain. However, market mechanisms currently do not sufficiently consider non-monetary value creation such as social and environmental contributions. READ MORE

  6. 5. Asset management with a purpose beyond profit : A case study of AFA Försäkring

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nicola Macao; Elon Walldén; [2022]
    Keywords : Purpose beyond profit; Asset management; Non-financial issues; Financial industry; Insurance; Long-term; Short-termism; Disinvestment; Ownership influence.; Större syfte än vinst; Förvaltning; Icke-finansiella frågor; Finansindustrin; Försäkring; Långsiktighet; Kortsiktighet; Desinvestering; Ägarstyrning.;

    Abstract : The companies of the finance industry are the owners of the market and possess great power to impact society with the assets they manage. A new purpose of asset management is emerging, considering non-financial issues with a purpose beyond profit. READ MORE