Essays about: "Quyen Nguyen"

Found 1 essay containing the words Quyen Nguyen.

  1. 1. Contemplating Circular Economy: The Effects of an Integrated Circular Consumption Strategy on Consumer Electronic Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ninni Rydstedt; Quyen Nguyen; [2020]
    Keywords : Circular economy; Sustainable consumption; Green positioning; Consumer brand knowledge;

    Abstract : Circular economy and circular consumption models have attracted much research attention in the last decades, particularly within consumer electronics, as a legitimate solution to our contemporary consumption mindset (i.e. take-make-use-dispose). Initial research has shown positive consumer responses to reused electrical products. READ MORE