Essays about: "Research actual business to business relationship"
Showing result 1 - 5 of 36 essays containing the words Research actual business to business relationship.
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1. Managing reputational damage with relationship marketing : A qualitative study on how relationship marketing can help organizations with reputational repair
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 1st of June 2022 Level: Master’s thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalens University Authors: Filip Nilsson & Andrej Matic (92/08/25) (95/08/10) Title: Managing reputational damage with relationship marketing - A qualitative study on how relationship marketing can help organizations with reputational repair Supervisor: Stylianos Papaioannou Keywords: Reputational damage, reputational management, reputational repair, reputational adversity, relationship marketing. Research question: How can relationship marketing repair a company's reputation after a reputational damage incident? Purpose: The purpose of this study is to analyze and gain knowledge on the effects that reputational damage has on a company and the different internal organizational changes that occur. READ MORE
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2. Business relationship development and marketing for startups : A case study at the industrial startup Nytt Tech
University essay from Uppsala universitet/Industriell teknikAbstract : This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. READ MORE
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3. The Relationship Between Vertical Integration and Risk. A Statistical Analysis of Changes in Vertical Integration within Industries Affected by the Global Semiconductor Shortage
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Succeeding a brief discussion of what vertical integration (VI) is, its interaction with risk and uncertainty, and the context of this study, namely the COVID-19 pandemic and its simultaneous semiconductor shortages, the purpose of this paper is outlined to fill a research gap regarding an empirically supported relationship between vertical integration and systemic risk. The aim and contribution here is subsequently twofold: to examine whether one can predict strategic trends and behavior among multinational companies when it comes to value chain ownership and control decisions in response to abnormal levels of systemic risk, and, to more generally statistically prove or disprove the seeming theoretical consensus that vertical integration can be a key risk-reduction strategy for various reasons, something that will be detailed and explored more closely in an extensive literature review. READ MORE
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4. Understanding consumers’ perception of the end-of-life of a garment : Applying the Theory of Planned Behavior to consumers’ disposal intention
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose The purpose of this master’s thesis is to investigate consumers’ perceptions of the end-of-life stage of a garment. Overall, the objective is to determine influencing factors that impact consumers’ disposal decisions to conceive a better understanding of post-purchase consumer behavior and formulate implications for both business and society. READ MORE
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5. Is ESG Disclosure worth the effort?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Undoubtedly the interest in business sustainability has an upward sloping trend. This has led to an enhanced level of investment into this research field. Nonetheless, the research has mainly circulated sustainability measures for larger enterprises and neglected growth companies. READ MORE
