Essays about: "Richard Stålnacke Larsson"

Found 2 essays containing the words Richard Stålnacke Larsson.

1. 1. Motivations in Sports and Fitness Gamification : A study to understand what motivates the users of sports and fitness gamification services

   University essay from Institutionen för informatik

   Author : Richard Stålnacke Larsson; [2013]
   Keywords : Cross Media; Gamification; Motivation; Fitness; Sports;

   Abstract : Sports and fitness is a trending theme in the field of gamification, which in turn is a trending theme in cross media. Underlying the concept of gamification is motivation. Sports and fitness seems to be an area where people have a hard time of motivating themselves in. READ MORE

3. 2. What makes a marketing campaing a viral success? : A descriptive model exploring the mechanisms of viral marketing

   University essay from Institutionen för informatik

   Author : Richard Stålnacke Larsson; Niklas Odén; [2011]
   Keywords : Viral marketing; social media; word-of-mouth; alternate reality game;

   Abstract : What makes some marketing campaigns so immensely big and well known when they are marketed through social media or with a viral approach? How can a company reach out to customers through viral marketing and how can they make use of today’s social media to achieve it? In this article we will try to understand and further explore what a campaign have to accomplish in order to achieve a viral spread, using a descriptive model which uses a number of factors and terms necessary in order to properly analyze viral marketing campaigns. This model as it stands today is at its first steps towards being a tool for producers to incorporate in their analytic research and design process when creating viral campaigns. READ MORE