Essays about: "Robert Steub"

Found 1 essay containing the words Robert Steub.

  1. 1. Describing the brand identity of a start-up : A qualitative research

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Robert Steub; Takahiro Inaba; [2018]
    Keywords : Branding; Brand identity; start-up; brand personality; personality traits; brand culture; brand relationship;

    Abstract : Background: Companies nowadays cannot differentiate efficiently enough through their products, therefore require strong brand identities. Especially start-up companies without fully developed products rely on the brand identity to communicate efficiently with its potential customers. READ MORE