Essays about: "Robert Steub"
Found 1 essay containing the words Robert Steub.
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1. Describing the brand identity of a start-up : A qualitative research
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Companies nowadays cannot differentiate efficiently enough through their products, therefore require strong brand identities. Especially start-up companies without fully developed products rely on the brand identity to communicate efficiently with its potential customers. READ MORE
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