Essays about: "Sälj först - bygg sen."

Found 1 essay containing the words Sälj först - bygg sen..

  1. 1. The startup journey from idea to first Proof of concept - customer : A multiple case study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Rita Blomstersjö; Axel von Grothusen; [2023]
    Keywords : Entrepreneurship; Proof of concept; Customer acquisition; B2B; Startup; Sell first - Build later.; Entreprenörskap; Produkt validering; Kundförvärv; B2B; Startup; Sälj först - bygg sen.;

    Abstract : Startups within the tech field are incraesingly using proof of concept (POC) customers as a partner when developing new products and services as this enables them to sell the product before building it, ensuring that the product they are developing is aligned with the market needs before making it avaliable to a wider market. Becasue of the positive results that designing and developing new products together with users and customers have shown, the acqusition of POC customers has become a crucial step in the product development process for many startups. READ MORE