Essays about: "SME use of IS"

Showing result 1 - 5 of 167 essays containing the words SME use of IS.

1. 1. Introducing software testing in an SME : An investigation of software testing in a web application

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Per Arn; [2023]
   Keywords : software testing; web applications; front end development; component testing; end-to-end testing; testing frameworks; Mjukvarutestning; webbapplikationer; frontendutveckling; komponenttestning; användartestning; testramverk;

   Abstract : Quality assurance and software testing of software artifacts is as important as ever and this is especially so the case in web applications. The web applications of today are more complex and are used in more critical systems at a larger scale than ever before. However, testing of these applications is very challenging due to their dynamic nature. READ MORE

3. 2. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Zeeb Hala; To Quan Luu; [2023]
   Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

   Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

4. 3. Dashboard for data-driven decision support in small and medium enterprises: a web-based approach

   University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Author : Timur Bobylev; [2023]
   Keywords : Dashboard; Data Visualization; BI; React;

   Abstract : This thesis addresses the design of a productivity dashboard for small and medium-sized enterprises (SMEs) to track key performance indicators (KPIs) and highlight the requirements for SME’s undergoing the initial implementation of business intelligence (BI). The objective is to develop an easy-to-use web application prototype that incorporates a dashboard with data source selection, while considering research framework requirements and limitations. READ MORE

5. 4. Identifying Challenges Regarding Sustainability and Circularity in Foundries : A multiple-case study of OEMs and SMEs in the Swedish foundry industry

   University essay from Jönköping University/JTH, Logistik och verksamhetsledning

   Author : Paul Abaci; Elin Karlsson; [2023]
   Keywords : castings; challenges; circular economy; foundry industry; OEM; planning; SME; supply chain; sustainability.;

   Abstract : Purpose: The purpose of the thesis is to identify Swedish foundries’ challenges regarding circularity and sustainability demands and explore how SME foundries can be more sustainable and circular. Method: The research approach used in this study is an exploratory multiple-case study. READ MORE

6. 5. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

   University essay from Umeå universitet/Företagsekonomi

   Author : Alice Lindqvist; Matilda Bodell; [2023]
   Keywords : SME; B2B marketing; Social media; Business performance; Lead generation;

   Abstract : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. READ MORE