Essays about: "Sample Questionnaire advertising"

Showing result 11 - 15 of 18 essays containing the words Sample Questionnaire advertising.

  1. 11. Is the Loyal Reader a More Valuable Reader? - A Study on Loyalty as a Modifier of Ad Performance in Print Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Axel Edgren; Christian Pedersen; [2014]
    Keywords : Media context effects; Print media; Print advertising; Loyalty effects; Media planning;

    Abstract : Print media today is struggling to compete for advertising expenditures, while concurrently media planners and others concerned with marketing efficiency are facing cluttered mediums and channels. Since the 1950s, the study of how an advertisement's medium, channel or context can influence its reception has led to various discoveries that are relevant both to media and marketing actors, yet under-researched areas remain. READ MORE

  3. 12. E-Grocery in Digital Age : ICA MAXI in Gävle

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Peiying Kuang; Mahmood Ali; [2014]
    Keywords : Home delivery; Store based picking; Product and Service quality; Time saving and Convenience; Web page layout; Trust; Store image.;

    Abstract : Aim: The purpose of this study is to identify factors that can attract customers to buy online and help the grocers to improve their online grocery services to retain and obtain customers. Design/Methodology/Approach: A qualitative method was used, based on triangulation methodology including observation and interviews of manager and employees. READ MORE

  4. 13. Get Involved! A quantitative study on how the level of investment and type of advertisement text used affects advertisement effectiveness for high-involvement purchases.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Cecilia Wallin; [2014]
    Keywords : Emotional advertising; Rational advertising; Differing levels of investment; High involvement; Advertisement effectiveness;

    Abstract : In this thesis it is investigated whether the level of investment and type of advertisement text used have an impact on advertisement effectiveness for high-involvement purchases. This thesis also investigates whether, for high-involvement purchases, different combinations of the level of investment and the type of advertisement text result in differing impacts on advertisement effectiveness. READ MORE

  5. 14. Retouched! A quantitative study on how the digital modification of models in print advertisements affects consumer reactions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Madalina Kmen; Andrea Weinzirl; [2013]
    Keywords : retouching; advertising effectiveness; female model attractiveness; Photoshop practices; decorative models;

    Abstract : The display of highly attractive models in advertising and the negative psychological effects the exposure to such unattainable beauty ideals has on consumers is a controversial topic that is widely discussed in literature. Current scandals related to digitally manipulating models fuel the debate. READ MORE

  6. 15. M-commerce : M-commerce: a consumer perspective

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Nadal Marti; Venouil Charles; [2013]
    Keywords : m-commerce;

    Abstract : E-commerce and m-commerce are, currently, both becoming a strong and important way of making business. This thesis aims to find out and analyze the reaction of people in front of the new phenomenon m-commerce in, not only, accessing to information, but also, conducting transactions through mobile devices. READ MORE