Essays about: "Sample Questionnaire advertising"

Showing result 6 - 10 of 18 essays containing the words Sample Questionnaire advertising.

1. 6. Copyrights infringement control awareness and practices in advertising agencies in Pakistan

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Sibghat Ullah Rana; [2018]
   Keywords : ;

   Abstract : This research is focused on study of copyrights infringement control awareness techniques used by advertising agencies in Lahore, Pakistan. This research is focused on the point that the content that falls under copyright at the advertising agencies should follow a classification system. READ MORE

3. 7. Do we want to see the whole picture? - A study of multicultural portrayals in advertising, extended effects and the cultural context

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Oscar Theblin; Rebecca Aflaki; [2017]
   Keywords : Cultural cues; Congruity theory; Empathy; Extended advertising effects; Multicultural advertising;

   Abstract : Over the last decades, globalization has driven demographic change in societies around the world. This shift demand marketers' attention in assessing the implications that may follow from a more ethnically diverse marketplace. READ MORE

4. 8. Selling Sexy: A quanitative study on consumer attitude and purchase intention in response to sexual images in ads by luxury and non-luxury brands

   University essay from Umeå universitet/Företagsekonomi

   Author : Sara Meinhardt; Annali Wallin; [2016]
   Keywords : consumer attitude; purchase intention; advertising;

   Abstract : The main purpose of the study is to analyze the possible difference in attitude toward sex in advertisements when used by familiar luxury or non-luxury brands. In addition to this, the aim is to further analyze whether genders form a different attitude and purchase intention towards sexually loaded ads and the impact of varying degrees of sexual imagery shown in the ad on the factors like purchase intention. READ MORE

5. 9. Factors influencing college students’ attitude toward PSAs for recruiting volunteers

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Yamiao Feng; [2015]
   Keywords : Public service advertising PSAs ; college students; attitude toward PSAs; Ducoffe’s model;

   Abstract : Background: Public service advertising in China just has two decades years of history and media used for public service advertising mainly focus on print advertising. Compared to commercial advertising, public service advertising is not mature in China whatever in the forms, content variety or media. READ MORE

6. 10. Big browser is watching you : How Information Privacy Concerns and Involvement affect Purchase Intentions in Online Personalized Advertising

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Malin Karlsson; Sandra Karlsson; Amanda Malmberg; [2015]
   Keywords : Purchase intentions; Information privacy concerns IPC ; Online personalized advertising; Involvement;

   Abstract : Authors: Malin Karlsson, Sandra Karlsson, Amanda Malmberg Tutor: Dr. Setayesh Sattari Examiner: Prof. Anders Pehrsson Background: Consumers increasingly purchase products online due to the widespread use of the Internet. READ MORE