Essays about: "Sample Questionnaire advertising"

Showing result 16 - 18 of 18 essays containing the words Sample Questionnaire advertising.

  1. 16. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

    University essay from Företagsekonomi

    Author : Magali Morel; Francis Kwakye; [2012]
    Keywords : Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

    Abstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE

  3. 17. What you see? Value or ...? : A study of life values and lifestyles, and attractiveness of consumers towards advertising posters with value appeals in Umea

    University essay from Handelshögskolan vid Umeå universitet

    Author : Regzedmaa Bayar; Dolgorsuren Chandmani; [2010]
    Keywords : advertising; advertising message appeal; value appeal; life value; lifestyle;

    Abstract : This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. A survey is used a self administrated questionnaire of a quantitative research method, which is asked about people’s life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. READ MORE

  4. 18. Evening Tabloids : Enhancing Brand Equity Through Extensions in Alternative Media Channels

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Staffan Kollander; Carl Lejon; [2007]
    Keywords : Marketing; media; evening tabloids; branding; brand equity;

    Abstract : Introduction: The evening tabloids in Sweden have been going through a change towards moving into alternative media channels during the last decades. It is essential to capitalize on the evening tabloids strong brands in order to enhance growth and to stay in the top of the tough competition. READ MORE