Essays about: "female model attractiveness"

Found 3 essays containing the words female model attractiveness.

1. 1. Influencer marketing: What if everything revolves around the consumer’s self-esteem : A study about the purchasing behaviour of Swedish women in relation to influencer marketing

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Linnea Egertz; Jonathan Almström; Benny Truong; [2019]
   Keywords : Word of mouth marketing; internet celebrity; influencer; influencer marketing; endorser; followers; social media; source credibility; source credibility model; self-esteem; tie strength; similarity; purchase intention;

   Abstract : This thesis examines how female consumers’ self-esteem may impact an influencer’s ability to create a purchase through suggesting and testing a developed conceptual model. The Source credibility model, Similarity and Tie-strength were utilized as underlying theoretical frameworks. READ MORE

3. 2. Attracting women in the war for talent: The impact of gender diversity in recruitment advertisements

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elin Hofmann; Alma Holst; [2018]
   Keywords : recruitment advertising; gender diversity; relational demography; signalling theory; tokenism theory;

   Abstract : With a gender diverse talent pool and prophecies of gender diversity levering organisational efficiency and superior performance, why are today's corporations failing to present gender diverse organisations? As business leaders blame a lack of female applicants, examining the efficiency of popular attempts to attract female talent is of great interest. Despite a shared notion among organisations that portraying a diverse workforce in recruitment advertisements widens the pool of applicants, little is known about the impact gender diverse ads have on prospective applicants. READ MORE

4. 3. Retouched! A quantitative study on how the digital modification of models in print advertisements affects consumer reactions

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Madalina Kmen; Andrea Weinzirl; [2013]
   Keywords : retouching; advertising effectiveness; female model attractiveness; Photoshop practices; decorative models;

   Abstract : The display of highly attractive models in advertising and the negative psychological effects the exposure to such unattainable beauty ideals has on consumers is a controversial topic that is widely discussed in literature. Current scandals related to digitally manipulating models fuel the debate. READ MORE