Essays about: "Samuel Björkqvist"

Found 1 essay containing the words Samuel Björkqvist.

  1. 1. Market Entry Through Networks : A Case Study of a Swedish SME

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Samuel Björkqvist; André Jonsson; [2023]
    Keywords : Centrality; Central Nodes; Intermediaries; Legitimacy; Liabilities of Foreignness LoF ; Liabilities of Outsidership LoO ; Social Network Theory SNT ; Trust;

    Abstract : Purpose – This study aims to look into how foreignness and outsidership affect the market entry of a SME and the individual firm's ability to access the correct network as well as look at which support structures are available for the individual firms entering into a new market. Theory/Design & Research Questions – By looking through the lens of Social Network theory, aspects of trust, legitimacy, nodes, foreignness and outsidership, this study has looked into the journey of a large hamburger chain in Sweden that has successfully entered into different markets outside of Sweden. READ MORE