Essays about: "Liabilities of Outsidership LoO"

Found 2 essays containing the words Liabilities of Outsidership LoO.

  1. 1. Market Entry Through Networks : A Case Study of a Swedish SME

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Samuel Björkqvist; André Jonsson; [2023]
    Keywords : Centrality; Central Nodes; Intermediaries; Legitimacy; Liabilities of Foreignness LoF ; Liabilities of Outsidership LoO ; Social Network Theory SNT ; Trust;

    Abstract : Purpose – This study aims to look into how foreignness and outsidership affect the market entry of a SME and the individual firm's ability to access the correct network as well as look at which support structures are available for the individual firms entering into a new market. Theory/Design & Research Questions – By looking through the lens of Social Network theory, aspects of trust, legitimacy, nodes, foreignness and outsidership, this study has looked into the journey of a large hamburger chain in Sweden that has successfully entered into different markets outside of Sweden. READ MORE

  3. 2. Internationalization of Financial Technology Start-ups (Fintechs) : Evidence from Ecuadorian case studies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Katherine Estefania Monroy Zambrano; [2020]
    Keywords : Internationalization; FinTech; finance; technology; Ecuador; Latin America; emerging markets; born-digital firms;

    Abstract : In the past decade, the financial industry has been criticized to lack a faster digital transformation to provide more efficient services, where FinTech (a neologism generated from the contraction of “(Fin)ancial” and “(Tech)nology”) start-ups or fintechs represent a paradigm shift to reinvent the industry. FinTech is gaining attention in multiple academic disciplines, however, it was found that it has been neglected from the international business discipline to understand the internationalization process of fintechs. READ MORE