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Found 2 essays matching the above criteria.

1. 1. THE EFFECT OF LEVEL OF INVOLVEMENT ON THE CONSUMER AFFINITY. : A case study of Mexican tacos case in Sweden.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Diana Palacios; Sana Farooq; [2017]
   Keywords : Consumer Affinity; Country of origin; Consumer behaviour; Level of involvement;

   Abstract : Research question: Does the Level of involvement with an ethnic product affect the Consumer affinity for its Country of Origin? Purpose: The aim of this study is to enrich the empirical data concerning the Consumer Affinity construct by finding the effect that the level of involvement with a product has on the creation of positive attitudes toward a Country of Origin. Method: A quantitative survey published online was used to obtain data from a convenience sample, the final data was obtained from 163 Swedish people from 18 – 65+ years. READ MORE

3. 2. A Study of Cross-Cultural Decision-Making Processes in M&A’s

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Khawaja Muhammad Asad Farooq; Sana Ayubi; [2010]
   Keywords : ;

   Abstract : .... READ MORE