Essays about: "Schibsted"
Showing result 1 - 5 of 8 essays containing the word Schibsted.
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1. Evaluating Data Quality for behavioural event data using semiotic theory : Analysing how data roles perceive Data Quality and how it is influenced by Data Quality awareness and experience
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Today companies are handling and producing big data. To maximise the value of the data, companies need to achieve high data quality (DQ), and be able to measure it. This study analyses if semiotic framework is suitable to asses DQ for big data, specifically for behavioural event data. READ MORE
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2. The News Tip Process : Exploring the Process From Both the Tipster and Journalist Perspective
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : News tips are an important resource for journalists and newspapers. Currently, however, there is very little research available with regards to why tipsters send in tips and their needs, as well as the news tip handling process and the challenges of journalists. READ MORE
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3. Rich Content in Digital News Stories : An investigation of how rich content can enhance Digital news stories and widen the audience
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The way digital news are being created today is very different from traditional printed methods. The digital news format has possibilities that printed versions do not have. For example, they can use animations, video, audio, and interactivity, referred to with a collective name as rich content in this study. READ MORE
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4. Holistic Sustainability Transformation & Addressing Impacts on Global Biodiversity Integrity : Incumbent Nordic Media Companies
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Growing ecological challenges [1][2][3] can be addressed by the media industry through proactive engagement with holistic sustainability transformation that covers all activities within their value-chain. With at least 60% of vertebrate species already lost [1] and 40% of insect species at risk of the same [2], the time for business-as-usual has past [4][5][6][49]. READ MORE
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5. The true effects of programmatic display marketing : A study on how advertisers could make use of programmatic in the different stages of the customer journey.
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : In digital marketing, display advertising has always been the largest revenue stream for publishers, and the biggest channel for advertisers to increase the traffic to their sites as well as getting better brand recognition. However, with the ever increasing spread of the smartphone and the continuously smarter machine learning of today, the industry has changed. READ MORE
