Essays about: "Self-image"

Showing result 36 - 40 of 106 essays containing the word Self-image.

  1. 36. DO YOU REALLY NEED IT? A QUALITATIVE STUDY OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IDENTITY

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Marco Bojic Olsson; [2020]
    Keywords : Conspicuous consumption; self-identity; consumption; social capital; materialism; Social Sciences;

    Abstract : Conspicuous consumption has been steadily growing and possess considerable functions in creating and expressing consumers’ self-identities. Conspicuous consumption is something that plays a large part in the consumers lives due not only the visible exchanges but also the symbolic value that it brings and creates a reciprocity between consumers self-identity and conspicuous consumption. READ MORE

  2. 37. Sustainable conscious fashion consumption from the perspective of Generation Z : - With a focus on motivations.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellen Brantemo; Hanna Carlstedt; Hanna Wilhelmsson; [2020]
    Keywords : Generation Z; Consumer Behavior; Motivations; Sustainability; Consumption; Cognitive dissonance; Motivational conflict; Eco-anxiety; Slow fashion; Fast fashion; Sustainable conscious fashion SCF ;

    Abstract : The purpose of this thesis ‘Sustainable conscious fashion consumption from the perspective of Generation Z - With a focus on motivations’ is to provide the reader with deeper knowledge about Generation Z’s perception of sustainable conscious fashion and what motivates them to choose sustainable consumption. Further, this research gives insight into the decision process among Generation Z regarding fashion apparel. READ MORE

  3. 38. A qualitative study of self-identity and cultural ideals impact on Swedish females within Gen Z’s purchase behavior

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Julia Bengtsson; Cecilia Menninge; [2020]
    Keywords : Cultural ideals; elaboration likelihood model; Generation Z; identity; purchase behavior; Swedish females;

    Abstract : Title: A qualitative study within retail of self-identity and cultural ideals impact on Swedish females within Generation Z’s purchase behaviour Authors: Cecilia Menninge & Julia Bengtsson Institution: Linnaeus University, School of Business and Economics. Program: Detaljhandel and Service Management (180hp), Customer Experience Management (180 hp) Course: 2FE67E Supervisor: MaxMikael Wilde Björling  Examiner: Miralem Helmefalk Purpose: The purpose of this study is to, through interpretation and analysis of females within Gen Z, create knowledge and understanding of how self-identity and cultural ideals affect purchase behaviour Method: An interview study that addresses the topic of identity and cultural ideals impact on purchase behaviour. READ MORE

  4. 39. Learning by Failing : A qualitative study on entrepreneurial failure and how entrepreneurs respond to their past mistakes.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Tove Ljung; [2020]
    Keywords : Entrepreneurial Failure; emotional response; personal investment; entrepreneur; mindset; failing; failure attributions.;

    Abstract : This thesis sets out to study how entrepreneurial failure takes form and how entrepreneurs are affected by entrepreneurial failure. This study aims to contribute another perspective of the mindset of entrepreneurial failure to academic research. READ MORE

  5. 40. The State of the European Identity : A four-dimensional idea analysis

    University essay from Lunds universitet/Europastudier

    Author : Matilda Nordin; Annika Bengtsson; [2020]
    Keywords : European identity; EU; identity formation; othering; idea analysis; State of the Union speeches; European Studies; Cultural Sciences; Social Sciences;

    Abstract : This thesis examines how European identity is expressed and articulated in the European Union’s State of the Union speeches from 2010, 2015 and 2018 by using the method of idea analysis. The analytical dimensions of the methodology are based on four key aspects of identity formation - action, narrative, difference and multiple - which are operationalised as methodological tools applied to the speeches. READ MORE