Essays about: "Service Concepts"

Showing result 21 - 25 of 386 essays containing the words Service Concepts.

  1. 21. Leveraging Service Recovery as a Marketing Tool

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Daniel Mubiru; Fiona Nyamache; [2023]
    Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

  3. 22. Unwrapping the Customer Value concept and its application within an Industrial Manufacturing Firm : A Case Study within Husqvarna

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Robert Bunea; [2023]
    Keywords : ;

    Abstract : Traditional manufacturing companies were reliant on selling their product centred offerings towards customers. However, technological developments, volatile market environments as well as calls for more personalised experiences from customers, have made the traditional product-centred approaches less effective. READ MORE

  4. 23. Servitization in a Heavy Equipment Company: A business model perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Fabiola L. Larco Caro; Asmaa Mohyadin Mahamed; [2022-08-18]
    Keywords : Servitization; Product-service system; Servitization transition; Servitization Readiness; Servitization challenges; Service paradox; Business model; Business model Innovation;

    Abstract : Background: Servitization is a transformation process consisting of the integration of products and services in the value offering of the firms in order to increase value added and improve the customer experience. This process implies a transition from Product-Centric to Product-Service Systems. READ MORE

  5. 24. ASSESSING SERVICE QUALITY AND CUSTOMER SATISFACTION USING SERVQUAL MODEL (A mixed-method study to assess service quality of ultrasound departments of private hospitals in Karachi city)

    University essay from Göteborgs universitet/Graduate School

    Author : Sakina Adnan; [2022-07-15]
    Keywords : Service quality; Service perception; Service expectation; Patient satisfaction; Ultrasonography; Sonographers;

    Abstract : Service quality and customer satisfaction are important concepts that companies need to understand to stay competitive in business and thus grow. Companies need to know how to measure these constructs from the consumer's perspective to understand their needs better and thus satisfy them. READ MORE

  6. 25. THE EUROPEAN EXTERNAL ACTION SERVICE AND GENDER PROMOTION - A comparative text analysis of how the EEAS adapts its gender promotion messages to audiences in the west and east

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Vendela Lundström; [2022-06-27]
    Keywords : ;

    Abstract : A qualitative text analysis on how the European External Action Service, EEAS, promotes gender. It examines how the former High Representative Federica Mogherini adjust her language towards a “western” and “eastern” region. READ MORE