Essays about: "Service Selling"

Showing result 11 - 15 of 108 essays containing the words Service Selling.

  1. 11. Making Sense of Servitization

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Arne Rubin; Jesper Wolters; [2022]
    Keywords : Servitization; strategic change; business models; sensemaking; narratives;

    Abstract : As many companies are making strategic shifts towards servitization business models, there has been increasing requests for research on accounting for servitization. Firms that are pursuing such a shift serve as a good starting point to study how accounting is affected. READ MORE

  3. 12. Predictive Maintenance as a Tool for Servitization : The case of a value-added reseller in the construction equipment industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Max Kihlborg; Adam Lilja; [2022]
    Keywords : Servitization; Productivity-as-a-Service; Predictive maintenance; Industrial maintenance; Machine learning; Value-added reseller; Construction equipment industry; Tjänstefiering; Prediktivt underhåll; Industriellt underhåll; Maskininlärning; Värdeskapande återförsäljare; Anläggningmaskinsbranschen;

    Abstract : The construction equipment industry has been slow to increase its level of servitization, compared to other related sectors such as the car and flight industries. The fundamental problem is the endless variants of machines and business settings that their customers operate in. READ MORE

  4. 13. Type of online sales channel as a determinant of consumers’ perception of its e-service quality : An experimental study of Generation Y on the e-commerce market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Agnieszka Maria Kozakiewicz; Lisa Lienstromberg; [2022]
    Keywords : e-commerce; e-service quality; online sales channels; consumer behaviour;

    Abstract : With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. READ MORE

  5. 14. Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial Services in Emerging Markets : A study on bKash in Bangladesh

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kazi Abu Syeed; Nelson Emanuel Lopes Ribeiro de Melo; [2022]
    Keywords : MNC; MFS; EM; bKash; Segmentation; Customer Acquisition; DFS; Mobile Money;

    Abstract : Aim: The aim of the study is to investigate the segmentation and customer acquisition strategies that a MNC offers in emerging markets to implement digital financial service.  The core purpose of the study would be to magnify two core research questions: 1 - How do MNCs segment customers to offer MFS in emerging markets? 2 - How MNCs offering MFS implement Customer Acquisition Strategies to be successful in emerging markets? Methodology: The methodology in this study is built on a qualitative method. READ MORE

  6. 15. Att sälja eller inte sälja koldioxidinbindning

    University essay from SLU/School for Forest Management

    Author : Axel Liljebäck; [2022]
    Keywords : koldioxidinbindning; kolinlagring; nuvärde; skogsägare;

    Abstract : Skogens förmåga att binda koldioxid är sedan länge belagd. Detta arbete jämför tre fastigheters förutsättningar för att sälja tjänsten koldioxidinbindning med tre företags sätt att köpa tjänsten. READ MORE