Essays about: "Service Selling"

Showing result 21 - 25 of 108 essays containing the words Service Selling.

  1. 21. Hur påverkas långsiktiga kundrelationer av digital marknadsföring? : en studie av etablerade lantbrukskunders upplevelser av Länsförsäkringar Uppsalas digitala marknadsföring

    University essay from SLU/Dept. of Economics

    Author : Josefine Beckman; Elisabeth Granath; [2021]
    Keywords : digital marknadsföring; försäkringsbolad; lantbruk; relationsmarknadsföring;

    Abstract : Marknadsföring används för att nå ut på marknaden med syftet att sälja en produkt eller tjänst. Tidigare exponerades konsumenten för marknadsföring främst i tv, radio och tidningar. Denna traditionella marknadsföring finns fortfarande kvar, men en ny generation av digital marknadsföring har nu nått oss. READ MORE

  3. 22. Data at your service! : A case study of utilizing in-service data to support the B2B sales process at a large information and communications technology company

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

    Author : Ingrid Wendin; Per Bark; [2021]
    Keywords : data; serve; sales; industrial sales; data driven; data-driven; big data; decision-making; sales process; sales opportunity; challenge; improve; efficiency; KAM; access; digitalization;

    Abstract : The digitalization of our society and the creation of data intense industries are transforming how industrial sales can be made. Large volumes of data are generated when businesses and people use digital products and services which are available in the modern world. READ MORE

  4. 23. Customer engagement in second-hand fashion marketplaces after the pandemic

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Carla Lopez; Farrah Ouattara; [2021]
    Keywords : ;

    Abstract : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). READ MORE

  5. 24. Boost your spare parts supply - A case study on cooperation terms in the spare parts supply chain focused on the supplier-buyer dyad

    University essay from Lunds universitet/Teknisk logistik

    Author : Måns Krantz; Anders Fasth Gillstedt; [2021]
    Keywords : Purchasing; After-Sales; Spare Parts; Supply Chain Management; Supplier Collaboration; Consignment Stock Strategy; Technology and Engineering;

    Abstract : Purchasing has become an increasingly important function in manufacturing companies, as it accounts for a large extent of total spending and influences a company's competitive position. It is relevant for Tetra Pak, a global manufacturer of packaging and processing solutions, active since the 1950s. Tetra Pak has over 100. READ MORE

  6. 25. Data driven customer insights in the B2B sales process at high technology scaleups

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : HANNA STRÖMBERG; [2021]
    Keywords : B2B; selling; data driven; customer insights; presentation; scaleup; sales process; B2B; försäljning; datadrivna; kundinsikter; presentation; scale up; försäljningsprocessen;

    Abstract : When scaling a company it is important to implement customer insights to achieve growth of revenue. Understanding and defining a suitable B2B sales process has also been shown to play an important part in enhancing sales, and traditional processes include multiple steps performed by sales representatives. READ MORE