Essays about: "Service marketing in internet"
Showing result 6 - 10 of 67 essays containing the words Service marketing in internet.
-
6. Effect of eWOM on consumers purchasing decision making process
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : People in the past were trying to get information through libraries, magazines or marketing agencies that were created specifically to attract consumers. In the age of the Internet people have been able to communicate with each other around the world after it was one-way communication in the pre-Internet age. READ MORE
-
7. Machine Learning Based Modulation and Coding Scheme Selection
University essay from Lunds universitet/Institutionen för elektro- och informationsteknikAbstract : In wireless communication, resources like bandwidth and energy are scarce and extremely valuable, any system should serve as many users as possible while preserving high Quality of Service (QoS) for the best user experience. Accordingly, the Base Station (BS) has the responsibility to optimally schedule its resources to the users based on the available information. READ MORE
-
8. The role of entrepreneurship and uncertainty with reward-based crowdfunding in the digital age
University essay from Uppsala universitet/Industriell teknikAbstract : Crowdfunding is a transformative service innovation, a novel and revolutionary way for entrepreneurs to obtain funding for their start-up ventures. This study explores the phenomenon of reward-based crowdfunding in relation to entrepreneurial behaviour and decision-making, as well as the relationship between the entrepreneur and the community. READ MORE
-
9. How firms can reduce the risks with fixed price contracts
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Firms have had difficulties in dealing with the risks that occur when providing fixed price contracts (FP) for both small – scale and large – scale projects to involved customers. This is general for the most companies surveying customers with the development for a product or service in the IT – industry. READ MORE
-
10. Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Title: Airlines experiential marketing: gaining and retaining customers Research Question: How do airlines use the experiential marketing to gain and retain consumers? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Airlines, experiential marketing, experience, loyalty, sense, emotions, feelings Purpose: The aim of this research is to understand how airlines’ users can be acquired and kept thanks to experiential marketing. This study allows analysing the news consumers’ expectations and how companies adapt their strategies to meet customers’ needs thanks to experiential marketing. READ MORE
