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Showing result 1 - 5 of 67 essays matching the above criteria.

  1. 1. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

    University essay from Umeå universitet/Företagsekonomi

    Author : Alexander Kokkonen; Josef Holmlund; [2023]
    Keywords : Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

    Abstract : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. READ MORE

  3. 2. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
    Keywords : Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

    Abstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE

  4. 3. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ardy Daniel Kusnadi; Fredrik Einarsson; [2020]
    Keywords : Marketing strategy; SaaS; Vertical Software; Cloud Computing;

    Abstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE

  5. 4. Landsbygdsinfluencers arbete med personligt varumärke : en netnografisk studie av bloggar i en landsbygdskontext

    University essay from SLU/Dept. of Economics

    Author : Ylva Gustafsson; [2020]
    Keywords : influencer; landsbygden; personliga varumärken; relationsbyggnad; storytelling;

    Abstract : Influencers har blivit ett vanligt fenomen i vårt samhälle i takt med att användningen av sociala medier har ökat. Att som influencer bygga ett personligt varumärke som väcker intresse hos andra människor skapar en möjlighet att dela med sig av innehåll som många människor vill ta del av (Lou & Yuan, 2019). READ MORE

  6. 5. Marketing Communication Strategy for a Science Park

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Anna Luchina; Giacomo Codazzi; [2019]
    Keywords : Science Parks; marketing of services; marketing communications; students as potential customers;

    Abstract : Background: World economy of the 21st century places high demands on national economic systems. Governments implement various initiatives to enable a more effective cooperation between universities and industries in order to increase competitiveness of their economies. Science Parks represent one type of such initiatives. READ MORE