Essays about: "Service marketing in internet"

Showing result 11 - 15 of 67 essays containing the words Service marketing in internet.

1. 11. The Future of Communication: Artificial Intelligence and Social Networks

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Aristea Papadimitriou; [2016]
   Keywords : social networks; artificial intelligence; digital communication; future; machine learning; facebook; internet; google; deep mind;

   Abstract : The rapid evolution of technology and social media has brought significant changes to human communication. Since the efficiency of social networks depends mainly on the processing of their huge amount of collected data, they are all in search not only of the latest artificial intelligence but also of the creation of more evolved one. READ MORE

3. 12. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Scheider; Brittany Purkis; [2016]
   Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

   Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE

4. 13. The Business Impact of Internet of Things

   University essay from Lunds universitet/Produktionsekonomi

   Author : Annie Dahlin; Josefin Lindgren; [2016]
   Keywords : Internet of Things; Business Model; Cost Structure; Value Proposition; Revenue Streams; Servitization; Lean Service; Pricing Strategy; Technology and Engineering;

   Abstract : Problem Description Both academic researches and consulting firms claim that Internet of Things will come to change the society we live in, as well as create entirely new business opportunities for companies. However, there is little research that analyzes the actual benefits with Internet of Things, how companies should act in order to find these benefits, and in what way their business models must be adjusted to fit in the new era of Internet of Things. READ MORE

5. 14. Important Aspects when Taking Software as a Service to Market : A multi-case study in the ICT industry

   University essay from KTH/Industriell marknadsföring

   Author : LINA BEITE BÖRJESON; FRIDA ROGBERG; [2015]
   Keywords : Software as a Service; cloud computing; marketing; pricing; SaaS challenges;

   Abstract : The information and communication technology industry is constantly affected by rapid changes and new development in technology. During the recent years there is an emerging trend within IT outsourcing where scalable and flexible IT enabled capabilities are delivered as a service over the Internet, called cloud computing. READ MORE

6. 15. Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China

   University essay from

   Author : Zhe Huang; Linlin He; [2015]
   Keywords : Keywords: experiential marketing; experiential value; experience design; APP for hotel;

   Abstract : Purpose: The research purpose is to assist hotel marketers in figuring out how to design an APP for hotel on the basis of current experience design situation and some suggestions will be proposed. Specifically, how strategies of experience design influence customers’ experiential value and how much the attributes of experience design influence customers’ experiential value will be examined, revealing which attributes of experience design are more important in generating customers’ experiential value. READ MORE