Essays about: "Service marketing in internet"

Showing result 16 - 20 of 67 essays containing the words Service marketing in internet.

1. 16. Customer Satisfaction in the Higher Education Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
   Keywords : customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

   Abstract : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. READ MORE

3. 17. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience

   University essay from Umeå universitet/Företagsekonomi

   Author : Madawa Abeywickrama; Jana Vasickova; [2014]
   Keywords : ;

   Abstract : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. READ MORE

4. 18. Digital Marketing Strategy

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreas Bång; Cajsa Roos; [2014]
   Keywords : Digital marketing strategy; relationship; branding; profit performance; social media; social commerce; service quality; digital channels; the Internet; digital development; importance of digital channels;

   Abstract : Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas & Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and profit/performance are three parts that are argued to be central in a marketing strategy. READ MORE

5. 19. Choice a real estate agent

   University essay from KTH/Fastigheter och byggande

   Author : Marija Pantelic; [2014]
   Keywords : Estate agent; Real estate mediation; criteria; choice; quality; marketing of services; seller decision; sellers behaviour; Fastighetsmäklare; fastighetsförmedling; kriterier; val; kvalitet; tjänstemarknadsföring; säljbeslutsprocess; säljbeteende;

   Abstract : Every year a hundreds of new Estate agents is examined, and new agency comes to, which increase the competition for estate agents. Property sellers have the option to choose the estate agent which they think is the best one that will best mediate their property at a flexible and a correct way. READ MORE

6. 20. Online trust : A study about trust in E-commerce

   University essay from Institutionen för marknadsföring (MF)

   Author : Rebecca Eurén; Johanna Vilumsons; Therese Nordin; [2013]
   Keywords : e-commerce;

   Abstract : Communication has developed during the years and is discussed to have become a central part in marketing, since it can be seen as the process where a company try to communicate the value of a product or a service to an end consumer. A relatively new way of communication is through the use of technology and internet, which has given companies new opportunities to communicate. READ MORE