Essays about: "Service quality of hospitality industry focus"

Found 2 essays containing the words Service quality of hospitality industry focus.

1. 1. Job Satisfaction - A Key Factor or Not for the Luxurious Hotels In Bulgaria?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Viliana Miroslavova Borisova; Derin Kate McIntyre; Desislava Stoyanova Nenova; [2023]
   Keywords : job satisfaction; drivers and hinders; hotels; hospitality industry; employee satisfaction; Bulgaria;

   Abstract : Background: Given the impact of job satisfaction on service quality and the value, job satisfaction holds significant importance in the hospitality industry. Understanding the drivers and hinders of job satisfaction is vital in an industry influenced by globalization and market competition. READ MORE

3. 2. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills

   University essay from Institutionen för ekonomi

   Author : Malin Hammer; [2008]
   Keywords : marketing; relationship marketing;

   Abstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE