Essays about: "Shopping Behavior"

Showing result 1 - 5 of 122 essays containing the words Shopping Behavior.

  1. 1. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

  3. 3. Transparency between consumers and grocery stores : Evincer - A design prototype to empower consumer experience during grocery shopping

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Mohammed Aldulaymi; [2021]
    Keywords : HCI; Interaction Design; Shopping; Consumer behavior; Transparency; awareness; Mobile application;

    Abstract : This study explores how the interaction design techniques approach can contribute to enabling more transparency in physical shopping by creating bridges between consumers and various stakeholders. The aim is to empower the consumers to make informed decisions through obtaining and understanding health and environmental information for individual commodities. READ MORE

  4. 4. The impact of Covid-19 on consumer consumption. How does Covid-19  affect consumers' product preferences? A country comparison between The Netherlands and Sweden.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Shajada Akter Lipi; Ouasim Khales; [2021]
    Keywords : ;

    Abstract : Date: 03-06-2021 Level: Master thesis in Business Administration, 15 credits Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shajada Akter (1991/12/20) and Lipi Ouasim Khales(1994/01/23) Title: The impact of Covid-19 on consumer consumption. How does Covid-19affect consumers' product preferences? A country comparison between The Netherlands and Sweden. READ MORE

  5. 5. How have the grocery shopping practices of university students in Jönköping been impacted by the COVID-19 pandemic: A qualitative study

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Melanie Fijnheer; Aqsaa Bidiwala; [2021]
    Keywords : Practice theory; consumption; grocery shopping; COVID-19; pandemic; consumer behavior; university students; Jönköping;

    Abstract : With the COVID-19 pandemic taking over the world faster than anyone had anticipated and creating a ‘new normal’, consumers had to adapt and get used to these changes. The pandemic caused lockdowns in several parts of the world, where businesses, schools, and stores had to shut their doors, although essential stores such as grocery stores remained open. READ MORE