Essays about: "Shopping"

Showing result 21 - 25 of 808 essays containing the word Shopping.

  1. 21. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Huihao Lu; Yating Zheng; [2023]
    Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

  3. 22. Exploring the Use of Attention for Generation Z Fashion Style Recognition with User Annotations as Labels

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Niki Samakovlis; [2023]
    Keywords : Attention mechanism; CNN; Deep Learning; Fashion Style Recognition; Feature Extraction; Generation Z; Uppmärksamhetsmekanism; Faltningsnätverk; Djupinlärning; Igenkänning av klädstilar; Särdragsextraktion; Generation Z;

    Abstract : As e-commerce and online shopping have increased worldwide, the interest and research of intelligent fashion systems have expanded. Given the competitive nature of the fashion market business, digital marketplaces depend on determining customer preferences. READ MORE

  4. 23. Mötesplatsen Gamlegården en länk mellan det gamla och det nya : centrumförnyelse för ett tryggt och integrerat Näsby

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Kalida Åmerbilly; [2023]
    Keywords : centrumförnyelse;

    Abstract : Kristianstads översiktsplan (ÄÖP, 2021) lyfter tre stadsbyggnadsmål: Stad för alla, attraktiv stad och grönblå stad. Utvecklingen handlar om social, ekonomisk och ekologisk hållbarhet. READ MORE

  5. 24. The effect of navigability on e-commerce for students

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Wilma Petersson; Anna Kärrlander; Erik Bertilsson; Erik Hjalmarsson; Lukas Floberg; Martin Stenström; Per Melin; Viktor Valfridsson; [2023]
    Keywords : navigability; navigation; second-hand; web-shop;

    Abstract : The consumer trend towards sustainable purchasing habits online has increased due to the environmental impact of the clothing industry. While second-hand shopping is a popular option, it is often avoided due to the perceived inconvenience. READ MORE

  6. 25. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE