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Found 2 essays matching the above criteria.

1. 1. Innovation Services : Exploring the underlying perspectives of organisations intention to utilizing innovation services

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Carin Kindberg; Simon Huléen; [2021]
   Keywords : Innovation; Innovation Services; Organisations Behavioural Intention; Behavioural Intention; Intention; Organisational Motivation; Organisational Culture; Perceived Value;

   Abstract : Introduction: The focus area of this thesis is on Innovation services and organizations intentions for utilizing innovation services. Innovation services is defined as consultancy services aimed at improving the innovation process, such as innovation training, ideation sessions and innovative workshops. READ MORE

3. 2. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
   Keywords : eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

   Abstract : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. READ MORE